Photo: Coppola/Getty John Mayer the musician has been carefully cultivating John Mayer the brand over the last 10 years. He’s merged his acoustic singer-songwriter persona with his blues-virtuoso alter-ego, developed the logos on his tour T-shirts and spat out streams of 140-character tweets that broadcast his most off-the-cuff musings.
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John Mayer Chooses Rock Over Drama at Madison Square Garden
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